MMA Issues Whitepaper on Mobile Location Based Services Marketing
No, MMA does not stand for Mixed Martial Arts – at least not in this case. If you’re the dig-deep, fact-finding type you’ll love this resource published by the Mobile Marketing Association. The whitepaper has great info including:
Contents:
- Location Based Marketing definition
- Global Adoption of LBS
- LBS Opportunity study
- Business Considerations
- Privacy concerns.
Dig in here:
