Focusing on location based services

I’m trying something new this month. I’m focusing all of my energy on one topic: Location Based Services (LBS).  In October, I’m looking to answer the fundamental questions about LBS. Such as:

Questions about Location Based Services?

  1. What is the most important thing Marketers should know about LBS?
  2. What does it take to execute a LBS strategy correctly?
  3. What are the best practices for integrating LBS into a campaign?
  4. Examples of brands using LBS well?
  5. Daily deal sites vs LBS check-in – which is right for me?

Do you have questions? Let me know in the comments.

Photo credit: Joe Logon

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